So you have decided to hire ppc consultant, but you’re not sure where to start or how to evaluate experts against one another. If you are looking over this article, you are off to a good start. That’s because you have made a decision to do some research on what you need to be expecting (often a good move), and we are going to share the most crucial things to ask prior to hiring any Pay per click experts – agency or consultant.
Experience, experience, experience – What sort of experience does the agency or expert have in not only managing PPC campaigns, but driving results? The main reason you’re contacting an agency is that you simply want results a lot better than what you can achieve by yourself, and ideally, you want your investment to get rid of.
What’s the strategy? You need to hire an agency using a solid strategy. What keywords will they target, exactly what are their set goals for click-through rates? You’re looking for over a trial-and-error campaign when you’re forking over your hard-earned dollars for the expert advisor.
If you’re seriously considering hiring an agency or consultant, it’s not unreasonable to expect a complete proposal including a breakdown from the strategy and tactics which will be used. Remember that agencies won’t desire to hand out their secret sauce for a potential client who may simply take the strategy recommendations and urn along with them, but you can expect to receive a framework of how the campaign works and just what the steps calls for.
They have evaluated your existing campaign? This question is really important in evaluating a prospective agency or consultant: Should they make an effort to provide their strategy without ever having seen your existing campaign, they’re probably employing a cookie-cutter approach. The issue using this method is that the cookie-cutter approach doesn’t work just as well for every cookie (you!).
Be sure to provide your final candidates using the information they have to assess your existing PPC efforts (if any) in order to establish a custom campaign and identify target areas of improvement.
Reporting and analytics – There are all types of PPC analytics tools on the market, as well as the built in analytics provided by Google AdWords and similar platforms. If your company isn’t within the digital advertising vertical, it’s a chance you won’t be aware of all those terms or know what those figures mean.
Discover if the agency offers any type of reporting – in easy-to-understand, layman’s terms – to assist you comprehend exactly what’s happening and just how the campaign is working in your favor.
How will you be kept up-to-date on your own PPC campaign? Yes, you desire reports. And you want them in easy-to-understand language. However, you also need to understand how frequently you’ll be receiving those reports – as well as in what timeframe you ought to expect to see a noticable difference in your results.
Of course, depending on the degree of traffic you’re currently receiving, the current market saturation and several other variables, you can’t expect results overnight. But it’s good to find out – going in – what your expectations should be and just how quickly you should be seeing results.
What budget will likely be used? If you’ve been handling your company’s PPC efforts on your own with no prior training, it’s quite possible you’re knowledgeable about the frustration of meeting your everyday budget at the start of the morning. What about all those afternoon shoppers? You’re passing up on a great deal of business by using up your entire budget without hitting each of the important dayparts for your market.
Ask the firm what their recommendation is made for an everyday, weekly or monthly budget. If whatever they recommend is much more than you’re prepared to spend, find out if you can decrease the total spend to be able to hit key times each day or important days of the week for the industry.
Sometimes, the reply is that you just do have to spend more money, but you have to be realizing a return on the investment in order to sustain that level spanning a longer period of time. Hiring the best PPC management firm wxjmnl make that possible.
Finally, are you talking directly with the person who is going to be managing your money? It’s not uncommon for softline solutions to get gatekeepers who handle bringing on new business. At the stage in which you’re pretty confident you’ll be using a particular firm, you’ll desire to speak directly with the one who will likely be handling your money.
There’s a high probability you’ll remain in regular connection with your account manager, so you’ll wish to be certain that this individual is someone you may have a positive working relationship with.
Outsourcing delicate processes like PPC management can be tricky, but asking the right questions to get the best match to your company will help you realize long term satisfaction. Knowing what to expect with regards to actions, results and reporting beforehand will diffuse any frustrating misunderstandings and set the foundation to get a lasting relationship.